A Link Shortener with Personality, and a Score That Decays Honestly

What this means for you

smo1.io is a link shortener with a living score on every link. Pawprintz, treatz, and niblz read the link’s real engagement, and the score decays as attention fades. Dead links should look dead, and on smo1 they do.

The pitch

Short URLs and real analytics, with one twist: each link has a mood. A new link sprints as zoomies, settles into playful or curious, drifts to sleepy, and finally rests as a loaf. The score is the product, not a sidecar metric.

Who it’s for

Creators, indie writers, newsletter operators, and small marketing teams who want to see whether a link is still working without staring at a raw click chart.

Proof points

• Six named life stages (new, zoomies, playful, curious, sleepy, loaf), each visible in the chip and in the copy
• Three score families published in product: pawprintz, treatz, niblz, each tied to a behaviour, not vanity counts
• WCAG 2.2 AA across the marketing surface and the dashboard, the cuteness is earned by craft, not signaled with clipart

mindmap
  root((smo1))
    Living score
      pawprintz
      treatz
      niblz
    Honest decay
      zoomies to loaf
      no inflated counts
    Two registers
      whiskers landing
      meow dashboard
    Earned charm
      WCAG 2.2 AA
      no clipart