The Pitch in One Screen
eva beginner 4 min read
What this means for you
The pitch is the user’s own moment of need: the prompt is somewhere, and they need it in two seconds. Everything else — features, principles, diagrams — is downstream.
The pitch
“Find the prompt. Copy it. Move on.” That is the whole homepage. A search box, a list, a copy button. The catalog is the product.
Who it’s for
The engineer who is mid-refactor with one tab budget left.
Proof points
- Body copy line length capped at 75ch — chosen for scan speed, not aesthetics
- The hero card colors prompt ID, status, and variables distinctly — the page reads like source, not like marketing copy
- Page renders with zero JavaScript on the critical path for catalog browse
journey title The 12-second EVA visit section Arrive Land on catalog: 5: User section Find Type prompt name: 5: User Skim ID column: 4: User section Copy Tap copy: 5: User section Leave Paste into Claude: 5: Userneighbors on the map
- Eleventy Catalog Site Build running the prompt catalog locally before publishing
- Prompt Artefact Directory Layout scaffolding a new prompt under prompts/