Drift, Lift, Jet, Orbit — Who Each Tier Is For

What this means for you

Four tiers, four people. Drift is for the curious user who just wants to see their numbers. Lift ($5) is the daily-habit user. Jet ($9) is the creator running a real account. Orbit ($25) is the brand or agency tracking many.

The pitch

A weather-themed ladder, not a corporate “Free / Pro / Business / Enterprise”. Each tier maps to one named user, and each upgrade unlocks something concrete the previous tier hits the wall on.

Who it’s for

Anyone writing pricing copy, designing the upgrade modal, or replying to “which plan should I pick?” — the answer is always the persona, not the feature list.

Proof points

• Drift (free): 5 analyses/hour, 500 posts — built for a one-time curious visit
• Lift ($5): 20 analyses/hour, gamification on, leaderboard unlocked — the conversion target, 50% of paid users
• Jet ($9): 50 analyses/hour, 2x XP, real-time alerts — for content creators and community managers
• Orbit ($25): unlimited analyses, team access, white-label exports — for brands, agencies, researchers

journey
  title The tier-upgrade path
  section Drift (free)
    Try it on my handle: 5: User
    Hit 5/hour rate cap: 2: User
  section Lift ($5)
    Daily check-in: 5: User
    Climb the leaderboard: 4: User
    Hit 20/hour cap: 3: User
  section Jet ($9)
    Real-time alerts on: 5: User
    Streak protection: 4: User
  section Orbit ($25)
    Track 10 brand accounts: 5: User
    White-label client report: 5: User