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Priced Twenty Per Cent Below Named Competitors

tektree beginner 4 min read

What this means for you

TekTree’s pricing is set against four named competitors, not against an abstract market. The Free tier matches Notion’s and Confluence’s free offerings on accessibility. The Pro tier at nine dollars a month sits directly under Notion’s ten. The Team tier at twenty-nine dollars a month is a flat price, not per-seat, which makes it cheaper than Stack Overflow Teams and Confluence once a working group reaches five people.

The pitch

Four tiers, named prices, no asterisks. Free at zero. Pro at nine dollars a month or ninety dollars a year. Team at twenty-nine dollars a month or two hundred and ninety dollars a year. Enterprise starts at two hundred and ninety-nine dollars a month, custom from there. Annual saves seventeen per cent across the paid tiers.

Who it’s for

The prospective customer comparing tabs across four pricing pages, and the writer drafting the comparison row that has to be honest.

Proof points

  • Four prices, on the record: Free $0, Pro $9 per month or $90 per year, Team $29 per month or $290 per year, Enterprise from $299 per month
  • Four named competitors with prices in the pricing brief: Stack Overflow Teams ($6 per user per month), Notion ($10 per month personal, $18 per user per month team), Confluence ($6 per user per month team), GitHub Discussions and Discord (free with org pricing)
  • Stated positioning line in the brief: priced 20% below direct competitors while keeping unique gamification and real-time collaboration features
  • Annual discount is uniform and named: 17% off across all paid tiers, advertised on the record rather than negotiated
sankey-beta
Free tier (0 dollars),Community adoption,92
Community adoption,Pro tier (9 dollars per month),7
Community adoption,Stays free,85
Pro tier (9 dollars per month),Monthly recurring revenue,63
Team tier (29 dollars per month),Monthly recurring revenue,29
Enterprise tier (299 dollars and up),Monthly recurring revenue,8
Monthly recurring revenue,Year one ARR (1.1 million),100

neighbors on the map